Creator brokerage · 6 verticals

The right creator for every campaign.

We connect brands with vetted creators across family, tech, gaming, sports, AI and kids content. Scouting, matchmaking, negotiation and campaign management — from first call to final report.

Start a campaign →See what we do
KOL·placeSix verticals, one standard
Campaigns live worldwide
What we do

Sponsorships, handled end to end.

The match has to be right and the deal has to be clean. We obsess over both — measurable reach for brands, and partnerships creators are proud of.

Scouting & vetting

We map the creator landscape daily and screen on real engagement, audience geography and consistency — never on follower counts alone.

Brand matchmaking

Audience-first pairing. We match brands whose product belongs in the conversation, so integrations land as recommendations.

Deal negotiation

Fair-market pricing built on verified average views and per-vertical benchmarks. Clear contracts, clear timelines, no surprises.

Campaign management

Claims checked, deadlines guarded, creative left to the creator. Transparent reporting throughout, with one point of contact.

Where we operate

Six verticals. One standard.

Most agencies pick one crowded niche. We cover the categories where creator trust translates into buying decisions — and we vet every one of them the same way. Our roster stays private: you see it when we shortlist for your campaign, not before.

Family & Parenting

Household decision-makers with genuine trust in the creators they follow. High intent, high conversion.

Tech & Gadgets

Review-driven audiences who research before they buy. Perfect for hardware, apps and subscriptions.

Gaming & Esports

Long watch-times and fiercely loyal communities. Built for launches, drops and always-on presence.

Sports & Fitness

Performance, gear and routine content with audiences that act on recommendations fast.

AI & Software

High-signal, high-intent viewers in the fastest-moving category online. Ideal for SaaS and dev tools.

Kids & Edutainment

Handled with extra care: age-appropriate briefs, parental-trust framing and strict advertising compliance.

Who we serve

Two sides. One standard.

For brands

Reach the audiences that actually convert

  • Curated roster across six verticals, not one crowded niche
  • Audience data upfront: geography, engagement, real average views
  • Integrations, dedicated videos & Shorts priced on real benchmarks
  • Usage rights settled upfront, so you can put paid spend behind what works
  • One contract, one contact, full end-of-campaign reporting
Book a campaign
For creators

Sponsorships worthy of your audience

  • Brand deals matched to your niche — never spray-and-pray
  • Data-backed negotiation so your rate reflects your real value
  • Contracts, deliverables and timelines managed for you
  • No exclusivity to start — prove the fit first
Join the roster
How it works

From first call to content live.

1

Scout

We shortlist channels whose audience matches your buyer.

2

Vet

Hard numbers: engagement, geography and view consistency.

3

Match

Align on format and price, with every agreement in writing.

4

Deliver

Claims checked, deadlines guarded, creative left to the creator.

6Verticals covered
10k–1MSubscriber sweet spot
48hResponse time, always
Results & reporting

Every campaign closes with numbers, not vibes.

You get the same report on every campaign, so you can compare creators and formats like for like — and decide what to scale.

Delivery proof

Live links, timestamps and screenshots of every placement, collected on publish.

Performance data

Views, watch-through, engagement and audience geography pulled from creator analytics.

Cost efficiency

Effective CPM and cost per thousand engaged views, benchmarked against the vertical.

What to do next

A plain recommendation: repeat, renegotiate or replace — with the reasoning behind it.

Creator brokerageThe Netherlands · Working worldwide
About KOLplace

The best sponsorship doesn't interrupt a video. It belongs in it.

KOLplace was founded on a simple observation: creators have built deeply engaged, high-intent audiences across every category that matters — and most brands still don't know how to reach them properly.

We sit in the middle, fluent in both worlds. For brands, we turn creator metrics into predictable campaigns. For creators, we turn audience trust into fair, professional partnerships.

Boutique by design: few clients, deep attention, honest numbers.

Questions

Answered upfront.

The things brands and creators ask us before the first call — so you don't have to.

What does a campaign cost?
It depends entirely on the creators and formats involved. Rates are built from verified average views and per-vertical benchmarks, so you pay fair market price rather than a made-up number. Most brands start with a focused test across two or three creators before scaling.
How do you charge?
Transparently. You see the creator rate and our fee separately, agreed before anything is booked. No hidden margin buried in the media cost.
Why not just run this in-house?
You can, and some brands should. The work is not complicated once the process exists — scouting, rate benchmarks, contracts, usage terms, reporting. Building that from scratch takes a few months, and it takes time every week to keep running. Most of our clients handle influencer marketing as one part of a much bigger job and would rather spend that time elsewhere. If this becomes your main channel, we will help you bring it in-house rather than hold on to it.
Can we use the content in our own ads?
Yes, when it is agreed upfront — and we raise it before anything is booked. A creator rate normally covers posting on their own channel. Running that same asset as a paid ad, putting it on your site or using it in a shop listing is a separate licence: priced separately, with a clear window, written into the contract. We would rather you paid for it at the start than found out halfway through a campaign that your best-performing asset cannot be boosted.
Which platforms do you work with?
Primarily YouTube — long-form and Shorts — because that is where watch-time and buying intent are highest. We also run Instagram, TikTok and X placements where the audience fits better there.
How do you vet creators?
We screen on real engagement rather than follower counts: average views over the last 30 days, audience geography, comment quality, upload consistency and past sponsor history. Anything that looks inflated is dropped.
How do you handle family and kids content?
With extra care. Briefs are written age-appropriately, claims are kept verifiable, and every placement follows the advertising rules that apply to content aimed at minors — including clear disclosure. Brand safety is checked before a creator ever reaches your shortlist.
Do creators need to be exclusive?
No. You can work with us on a single campaign and see how it goes. We would rather earn the next one than lock you in.
How fast do you reply?
Within two working days on every serious enquiry, for brands and creators alike.
Contact

Let's make your next partnership the obvious one.

Tell us what you're building, or what you're creating. We reply to every serious message within two working days.

hello@kolplace.com
Book a call

We use your details only to reply to this enquiry. No lists, no sharing.